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More on Social Media Literacy…
Last week, I presented a webinar for BurrellesLuce on Social Media Literacy: How to Listen, Monitor and Measure. I have enjoyed getting to know my new followers on Twitter. In addition to all the great...
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The Market Speaks
Gail Nelson It’s Tuesday, and in my role as a consumer, I am feeling very empowered. And it feels … good. Amid privacy concerns, Facebook is turning off its controversial Beacon service, which tells...
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The Future Can’t Come Fast Enough for the News Industry and It’s Looking a...
Image Courtesy of DC Comics It would be hard to imagine the fictional newspaper men (and women) of the past like Perry White of the “Daily Planet” (Superman) hollering for their first quarter numbers...
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Are Users Slow to Adopt Mobile Apps?
Image Source: WMPowerUser.com I have an old phone. I know it’s old because I’ve kept it longer than the service agreement I signed when I bought it. I know it’s old because it still has the logo of a...
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BurrellesLuce Newsletter: Creating a Corporate Social Communications Policy
In an age when anyone can be a “journalist” and anything a sound bite or testimonial, inappropriate online communications is fast becoming a liability for companies and brands. Those most vulnerable...
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BurrellesLuce Newsletter: Using Mobile Apps to Connect With Your Audiences
PR 3.0 is here. We’ve reached a point in media relations history where content may be king, but it is the people (aka audiences) who actually rule. In this new era, it’s no longer enough to capture...
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Custom Data and the Quest for Online Privacy
Valerie Simon Tomorrow, David Ring, EVP, business development, Universal Music Group; Gerard M. Stegmaier, attorney, Wilson Sonsini Goodrich & Rosati; and Howard Hogan, partner, Gibson Dunn &...
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A Personal Success Story for Using Twitter to Connect with Clients
Do you check-in on Foursquare or Loopt or post to Twitter when you are out shopping or eating? A recent MediaPost story, Users Register Social Network Comments While Shopping, reported one-quarter of...
View ArticleIn PR and the Media: June 18, 2012
A round-up of what’s trending in PR and the Media. Hearst Claims Nearly 2000% Increase in Mobile Traffic in a Year “Touting growth in its mobilized audience, the Hearst Digital Media group says traffic...
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